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Handmade creative packaging

This startup company has a unique take on the packaging, with their flagship product being an "exploding box". The logo for the company is a simple yet clever representation of the product. The logo for BoxIT was developed easily, although there was some fine-tuning of details. The general idea was accepted right away. The letters "B" and "IT" represent the side wall of the box, while "o" and "x" are located on the bottom inside of the box.

Rarely does it happen that you can see the logo form in your head during the onboarding interview. What's even rarer is for that image to remain unchanged throughout the research and design process, with multiple versions being created. This particular logo, however, was a unique gem, one in a million.

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